At Aesopinteractive, our goal is to provide you with quality storytelling WordPress themes that are well-maintained, reliable, accessible, well-supported, and most importantly, timeless.

Our mission is to make sure Aesopinteractive products will perform flawlessly for years to come. In order to ensure this continues to happen, we are raising the cost of our Aesop themes from $40 to $120.

Whoa, what the dizzle?

Let’s first consider the $40 price tag. You’re purchasing a WordPress theme so you can get a project off the ground or finish a client’s website. It’s an important purchase. Now let’s say you use the theme for one year. That means the theme is costing you a mere 10 cents per day. If the project is active for two years? That’s less than 4 cents per day. You probably pay much more for other things that aren’t as important as the websites you create.

Just like shoes, and your bed, your website should be invested in highly. Unfortunately, that’s not been the case in the WordPress realm because, well… all WordPress themes seem to cost roughly the same. But why? Who came up with this standard price tag? It was the first people to start producing WordPress themes. Since they were the first, they had nothing to compare pricing against. So what happened? They picked an arbitrary number out of the air and everyone else followed suit. $40 themes don’t work for all business models and especially don’t fit into ours.

Philip Arthur Moore believes theme authors are “ruining WordPress”, and we agree.

Manageable Themes are Timeless

We will not be releasing monthly themes. Instead, we will concentrate on producing one quality storytelling WordPress theme every 3 to 4 months. And after seeing the Jorgen theme sell 100 copies in 85 days, we know exactly what type of themes to offer.

By releasing a new theme every 3 to 4 months, you can bet that our themes will be of the highest quality, rigorously tested, and worth the investment. We will have more time to make sure the typography is nothing less than perfect. We will be sure our themes look amazing on every device. And we will make each theme accessible to screen readers and contain as many language translations as possible.

We want our WordPress themes to last for years, and that can only be possible if we don’t have a junk load of themes to maintain.

Goes into effect next week

The price increase will go into effect on Monday, June 23rd, 2014. We’re going to take about a week to revisit and button-up any issues with current themes, which will include rigorous testing across mobile and tablet, as well as accessibility testing. We’re also going to implement an amazing new live demo system for all themes so that you can get hands on before ever making a purchase.

But wait, there’s more!

We have some amazing stuff coming up over the next few weeks that you guys will really get a kick out of. We’ve got our Aesop Original Story Series making its debut in the next few weeks! We’ve teamed up with a very talented writer to bring you an amazing story, brought to life with Aesop Story Engine. Even better, this new story series is actually a product that will be sold in the Library! We’re really excited about this, and can’t wait to share with you guys what we’ve been working hard on!

Overall, we think you’ll really enjoy these new changes as they roll out. If you have any questions, thoughts, or concerns, please let us know below or through our feedback form.

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